Social Media Optimization

  What is Social Media Optimization? Introduction Social media optimization (SMO) is the use of several social media outlets and communities to generate publicity to increase the awareness of a product, brand, or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization services refers to optimizing a website and its content in terms of sharing across social media and networking sites. Social media optimization is the process of increasing the awareness Social media optimization (SMO) is the process of increasing the awareness of a website or a blog through social networks. SMO encompasses both organic and paid efforts to increase traffic, leads, and sales. Social media optimization management is an important part...